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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionObjectives
Email Marketing and Content Creation- Email Studio capabilities
  • 1. Email design and content building
    • 2. Content Builder assets and management
      - Personalization and dynamic content
      • 1. Dynamic content rules
        • 2. AMPscript basics
          Marketing Cloud Core Concepts- Customer engagement fundamentals
          • 1. Marketing Cloud architecture overview
            • 2. Data model concepts (Contacts, Subscribers, Leads)
              Data Management and Integration- Integration concepts
              • 1. Salesforce CRM integration
                • 2. API integrations
                  - Data Extensions and Contact Builder
                  • 1. Data modeling and relationships
                    • 2. Import and extract activities
                      Automation and Journey Orchestration- Automation Studio
                      • 1. Automation workflows
                        • 2. Data extension automation processes
                          - Journey Builder
                          • 1. Decision splits and engagement steps
                            • 2. Journey configuration and entry sources
                              Tracking, Reporting, and Optimization- Optimization practices
                              • 1. Deliverability best practices
                                • 2. A/B testing concepts
                                  - Analytics and reporting
                                  • 1. Email tracking metrics
                                    • 2. Campaign performance analysis

                                      Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

                                      Question #1

                                      顧客は、Marketing Cloudからトランザクションメッセージが送信されなかった場合に、リアルタイムでAPI経由でアラートを受け取る仕組みを構築したいと考えています。現在、専任の開発者を雇用する手続きを進めていますが、開発者が保守管理できるような実装を事前に用意しておきたいと考えています。
                                      このソリューションを確実に導入するために、顧客はどのような準備を整えておくべきでしょうか?

                                      • A. コールバックと購読を受信および確認する外部システム
                                      • B. 未送信通知アクティビティを含むトランザクションジャーニー
                                      • C. データを取り込むためのInteraction Studioインスタンス
                                      • D. データを取り込むためのDatoramaインスタンス
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).

                                      Question #2

                                      顧客は、過去6ヶ月間に送信されたメール内のリンクをクリックしたすべての購読者を特定することで、ロイヤルティプログラムを作成したいと考えています。
                                      何を推奨すべきでしょうか?

                                      • A. _Click データ ビューに対して SQL クエリを作成して実行します。
                                      • B. クリックデータビューでデータフィルタを作成して実行します。
                                      • C. 購読者エンゲージメントレポートを作成し、実行する。
                                      • D. トラッキング抽出を作成して実行します。
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).

                                      Question #3

                                      Northern Trail Outfitters (NTO) は最近 Marketing Cloud を購入し、システム内に保存されている個人情報 (PII) データのセキュリティを確保したいと考えています。
                                      コンサルタントは、フィールドレベル暗号化を推奨する際に、どのような制約を考慮すべきでしょうか?

                                      • A. フィールドレベル暗号化では、リストベースの送信のみがサポートされています。
                                      • B. フィールドレベル暗号化は、暗号化されたフィールドのセグメンテーション、フィルタリング、またはクエリをサポートしていません。
                                      • C. 各事業部門ごとに個別の暗号化キーが必要です。NTOではフィールドレベル暗号化が必要です。
                                      • D. 暗号化されたフィールドは、標準レポートでは暗号化されていない値が表示されます。
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).

                                      Question #4

                                      Northern Trail Outfittersは、商品をカートに追加したものの購入に至らなかったウェブサイト訪問者にメールを送信したいと考えています。このメールには、カートに追加した商品の一覧が含まれます。送信可能なデータ拡張機能には、カートを放棄した各購読者の連絡先情報とセッションIDフィールドが含まれています。2つ目のデータ拡張機能には、放棄された各カートアイテムに対応するセッションIDフィールドと商品データ(商品SKU、商品名、数量、価格、画像URLなど)が含まれています。
                                      このメールで購読者ごとに商品リストを表示するには、どの機能を使用すればよいですか?

                                      • A. LookupRows AMPscript関数
                                      • B. AMPscript関数を検索
                                      • C. 動的コンテンツブロック
                                      • D. 強化された動的コンテンツブロック
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).

                                      Question #5

                                      Northern Trail Outfitters社は、特定の出版物リストに属するメール購読者をデータ拡張機能に格納するためのクエリを作成したいと考えています。
                                      これを実現するには、どのデータビューを使用すればよいでしょうか?

                                      • A. 出版物購読者
                                      • B. 購読者
                                      • C. エンタープライズ属性
                                      • D. リスト購読者
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Explanation: Only visible for TrainingQuiz members. You can sign-up / login (it's free).

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