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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Tracking, Reporting, and Optimization | - Optimization practices
|
| Data Management and Integration | - Integration concepts
|
| Automation and Journey Orchestration | - Automation Studio
|
| Email Marketing and Content Creation | - Personalization and dynamic content
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Batch file dropped to SFTP
- B. Smart Capture form on website
- C. Salesforce Triggered Sends
- D. File import to data extension
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
- A. A number field such as subscriber ' s phone number for Contact Key.
- B. An email address for Contact Key.
- C. A GUID or another generated ID for Contact Key.
- D. A common field like Physical Address for Contact Key.
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A. Einstein Split Activity
- B. Decision Split Activity using only Contact Data
- C. Decision Split Activity using both Contact and Journey Data
- D. Decision Split Activity using only Journey Data
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer ' s email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- B. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- C. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a New case in Service Cloud.
- D. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
Correct Answer: D 🗳️
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