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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions |
| Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences |
| Lead Management | 14% | - Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies |
| Personalizing the Prospect Experience | 8% | - Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements |
| Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards |
| Email Marketing | 10% | - Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices |
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Account Configuration | 16% | - Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
- A. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
- B. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
- C. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
- D. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
Correct Answer: C 🗳️
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
- A. Place additional navigation on the LenoxSoft home page.
- B. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
- C. Create new content for the paid search ads that direct to the home page.
- D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
Correct Answer: C 🗳️
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
- A. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
- B. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- C. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- D. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
Correct Answer: C 🗳️
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend
- A. Static list or Dynamic, both list can be used
- B. Test list
- C. Dynamic list
- D. Static list
Correct Answer: A 🗳️
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
- A. Primary - Campaign Source Attribution
B, Einstein Attribution - B. First Touch Model
- C. Account-to-Opportunity Matching
Correct Answer: B 🗳️
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