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Last Updated: Aug 15, 2026

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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Flowchart Design and Process Logic25%- Building and editing flowcharts
- Snapshot, Mail List, and Call List processes
- Select, Merge, Segment, and Audience processes
- Target Cell Spreadsheet usage
Topic 2: Administration, Security and Troubleshooting10%- User roles and permissions
- System maintenance and tuning
- Log files and error handling
- Configuration utilities (configTool, unica_actrg)
Topic 3: Offers, Campaign Execution and Scheduling15%- Batch and real-time processing
- Performance monitoring and reporting
- Campaign scheduling and execution
- Offer creation and management
Topic 4: Data Management and Audience Configuration20%- Duplicate suppression and householding
- Audience levels and audience tables
- Contact and response history tracking
- Data source mapping and integration
Topic 5: Unica Campaign Architecture and Configuration30%- Database configuration and connections
- System architecture overview
- Marketing Platform integration
- Server and web application setup

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

A) The Approval is not completed until all required Approvers respond.
B) The person sending out the Approval request needs to override the need for an Approver's response.
C) The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.
D) The required Approver can override the need to send an approval for a specific request.


2. What is a key tool to use when creating the database and schema for the Unica Campaign system tables?

A) Unica Campaigndatabase information checklist
B) unica_svradmin
C) Database native data loaders
D) unica_actrg


3. What type of process is the Call List in Unica Campaign?

A) Response process
B) Parameterized process
C) History process
D) Contact process


4. In Unica Campaign, in order to schedule a flowchart (using the flowchart schedule process), what mode do you need to be in?

A) View
B) Edit
C) Schedule
D) Run


5. How does a customer access a stored flowchart template in Unica Campaign?

A) From the Attachments Library.
B) From the Flowchart Library.
C) From the Template Library.
D) From the Administration Preferences.


Solutions:

Question # 1
Answer: A
Question # 2
Answer: A
Question # 3
Answer: D
Question # 4
Answer: A
Question # 5
Answer: C

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