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NEW QUESTION # 71
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Analytics Builder > Reports > Email Send Report
- B. Studio > Email > Subscribers > All Subscribers
- C. Email Studio > Email > Tracking > Sends
- D. Contact Builder > All Contacts > Email
Answer: A
Explanation:
To determine the total number of emails sent across all business units in the last calendar year, the Marketing Cloud admin should use Analytics Builder > Reports > Email Send Report. This section of Analytics Builder provides comprehensive reporting capabilities, including the ability to generate detailed reports on email sends across different business units over specified time periods.
NEW QUESTION # 72
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the team has a date stamp to avoid duplication
- B. Use the exact file name used for the trigger in the Import File Activity
- C. Make sure the files are placed in the correct subfolder within the SFTP
- D. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
Answer: D
Explanation:
Explanation
Using %%FILENAME_FROM_TRIGGER%% in the Import File Activity allows the automation to import any file that matches the filename pattern, regardless of the date and time stamp. This is the recommended solution for File Drop Automations
NEW QUESTION # 73
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose
2 answers
- A. The email will avoid detection by various SPAM filters.
- B. An auto-generated text version will be sent with your HTML email.
- C. A custom text version will be sent with your HTML email.
- D. Open and click activity are tracked in either version.
Answer: B,D
Explanation:
Explanation
When "Send as Multipart MIME" is selected during the send process, an auto-generated text version will be sent with the HTML email and open and click activity will be tracked in either version. This option helps to ensure that subscribers can view the email regardless of their email client or device preferences
NEW QUESTION # 74
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Filter Contacts are enabled to refine the audience.
- B. Contract Data is used for the Decision Split.
- C. Journey Data is used for the Decision Split.
- D. Entry Source attributes are available in Journey Settings.
Answer: B
Explanation:
Explanation
To ensure Journey Builder directs the subscribers correctly, contact data should be used for the decision split.
Contact data is the data that is stored in the contact model and is available for all journeys. Journey data is the data that is captured at the point of entry and is specific to each journey.
NEW QUESTION # 75
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
- D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Answer: C
Explanation:
For handling a daily file drop that requires immediate processing:
* File Drop Automation: Use File Drop Automation triggered by the presence of a new file on the SFTP.
This automatically starts the import and subsequent data handling processes.
* Workflow Details: Start with an Import File Activity to load data into the staging data extension, followed by SQL Query Activity 1 to segment the data into one target data extension and SQL Query Activity 2 for the other.
NEW QUESTION # 76
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Data retention settings were incorrect in the data extension.
- B. Contact Builder was not configured properly.
- C. The data extension was not configured as sendable.
- D. The email address in All Subscribers is prioritized.
Answer: D
Explanation:
The issue where a customer continues to receive emails despite unsubscribing and being deleted from the data extension likely arises because the email address in All Subscribers still exists and is active. In Marketing Cloud, the All Subscribers list acts as a master list overriding subscription statuses in individual data extensions. Thus, even if a customer is removed from a specific data extension, if their status in All Subscribers is not updated to 'Unsubscribed,' they will continue to receive communications.
NEW QUESTION # 77
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?
- A. Select all records that have an email address
- B. Select all records where custom boolean field is true
- C. Select all records created since a certain date
Answer: B
NEW QUESTION # 78
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Set inactive data to be automatically cleared after one year, but is recoverable
- B. Configure the Enterprise wide default retention to one year
- C. Apply a Row Based Retention to each data extension as it is created, set to 12 months
- D. Configure the business unit data retention setting to 12 months
Answer: C
NEW QUESTION # 79
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. HTML
- B. AMPscript
- C. SQL
- D. CSS
Answer: C
Explanation:
For the customer's needs involving Smart Capture forms, cross-referencing event registration data with email activities, and triggering follow-up emails based on specific actions (like clicking but not completing registration), SQL skills are essential. SQL would be used to query the data extensions to identify which customers clicked the registration link but did not complete the registration form. This information can then be used to target follow-up communications effectively.
NEW QUESTION # 80
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
- A. Contact-specific data at the job level
- B. General tracking data at the job level
- C. Contact data in sendable data extensions
- D. Contact data in non-sendable data extensions
Answer: A,B
Explanation:
Explanation
After a Contact Delete request has been processed for subscribers who have been sent an email previously, the following data would still exist in the account:
Contact-specific data at the job level. This includes data such as open rate, click rate, bounce rate, and unsubscribe rate for each individual contact who received an email. This data is not deleted because it is used for reporting and analytics purposes.
General tracking data at the job level. This includes data such as total number of sends, opens, clicks, bounces, and unsubscribes for each email job. This data is not deleted because it is used for reporting and analytics purposes. The other options are incorrect because:
Contact data in non-sendable data extensions. This includes data such as name, address, phone number, and other attributes for each contact. This data is deleted because it is not used for sending emails and it is considered personal information.
Contact data in sendable data extensions. This includes data such as email address and subscriber key for each contact. This data is deleted because it is used for sending emails and it is considered personal information.
NEW QUESTION # 81
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
- A. Twitter
- B. Google and Facebook
- C. Facebook
- D. Facebook and Twitter
Answer: C
Explanation:
Explanation
Advertising Studio supports lookalike audiences directly from Facebook only. For other networks, such as Google and Twitter, Advertising Studio can create audience segments based on Marketing Cloud data and export them to the network's platform, where the lookalike audience can be created manually.
NEW QUESTION # 82
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
- A. Minimum password length is 12 characters.
- B. Once created, the user will need to be activated in order to use the SFTP.
- C. By default, the username is the MID for the current Marketing Cloud MID.
- D. By default, the password will be the password of the logged-in user.
Answer: A,B
Explanation:
When configuring an SFTP user in Marketing Cloud, the following considerations should be taken into account:
* B. Minimum password length is 12 characters: Ensuring password security, Marketing Cloud requires SFTP passwords to have a minimum length of 12 characters.
* D. Once created, the user will need to be activated in order to use the SFTP: After the SFTP user account is created, it must be activated by the admin before it can be used for file transfers.
NEW QUESTION # 83
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Web Analytics Connector
- B. Marketing Cloud Connect
- C. Google Analytics 360
- D. AMP script for Marketing Cloud
Answer: A
Explanation:
To automatically add tracking parameters to all links in emails sent from Email Studio, the admin should configure:
* Web Analytics Connector: This feature automatically appends tracking parameters to URLs in emails to integrate with web analytics tools like Google Analytics.
* Configuration Steps: Set up the Web Analytics Connector by specifying the desired tracking parameters in the Email Studio settings. This ensures all outgoing emails automatically include these parameters without the need for manual coding.
NEW QUESTION # 84
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Data Extensions
- B. Contact ID
- C. Member Record
- D. Subscriber Key
Answer: D
Explanation:
For the financial services customer's need to manage multiple accounts that share the same email address but maintain separate subscriber attributes, the correct component to use is the Subscriber Key. This key uniquely identifies each subscriber in Marketing Cloud, enabling multiple profiles (each associated with different accounts) to share a single email address but retain distinct attributes and engagement tracking.
Reference: Salesforce Help - Subscriber Key
NEW QUESTION # 85
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Enforce Export Email Whitelist
- B. Add a Domain to the Export Email Whitelist
- C. Edit the entity Verification Settings
- D. Enable IP Whitelisting
Answer: A,B
Explanation:
Explanation
Adding a domain to the export email whitelist and enforcing export email whitelist are the steps that should be taken to implement this. This will restrict the email addresses that can receive tracking data via email to only those that match the specified domain
NEW QUESTION # 86
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Grammar and spelling in the email text is correct.
- B. Words or phrases used may trigger spam filters.
- C. Personalization strings map to attributes or data extension fields
- D. Correct syntax is used on any AMPScript in the email's code.
- E. Each content area specified in a dynamic content rule exists.
Answer: C,D,E
NEW QUESTION # 87
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. Re-entry only after exiting
- B. Re-entry at any time
- C. Re-entry by date
- D. No re-entry
- E. Re-entry by attribute
Answer: A,B,D
NEW QUESTION # 88
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. Many -to -One Relationship
- B. One -to -Many Relationship
- C. One -to -One Relationship
- D. Many -to -Many Relationship
Answer: C
Explanation:
Explanation
One-to-One Relationship is the type of relationship that should be used to link demographic information to its contact model in Contact Builder. This type of relationship indicates that each record in the source data extension matches one and only one record in the target data extension based on a common attribute
NEW QUESTION # 89
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Measures
- B. SQL Queries
- C. Data Filters
- D. Journey
Answer: A
NEW QUESTION # 90
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?
- A. Give permissions to users at top-level account to assign their own business units.
- B. Re-import the users to update their assigned business units
- C. Search for the individual user, select their name and click Edit Business Units.
- D. Search for the individual user, select their name, and click Manage Business Units.
Answer: D
Explanation:
Explanation
To assign users to the business units, the admin should search for the individual user, select their name, and click Manage Business Units. This will allow the admin to select which business units the user can access and what role they have in each business unit. The Edit Business Units option is not available for users
NEW QUESTION # 91
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Click Activate and wait for an email notification
- B. Select one of the Predictive Algorithms then click Deploy
- C. Select the channels (Emails, Push, SMS) to report on then click Activate
- D. Click Deploy and results are available immediately
Answer: B
NEW QUESTION # 92
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. Dynamic Content Wizard
- B. AMPscript conditional against the Gender field
- C. A/B Test content type
- D. AMPscriptlookupRows functions
Answer: A
NEW QUESTION # 93
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
- A. Create child business units for each brand and nest another level of child business units for GEOs.
- B. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
- C. Create and apply folders with naming conventions in the current account to keep track of brand assets.
- D. Create one child business unit for the other brands to share but apply folders and naming conventions.
Answer: C
NEW QUESTION # 94
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Salesforce Marketing-Cloud-Administrator certification exam is a challenging exam that requires a lot of preparation. However, passing Marketing-Cloud-Administrator exam can be a great career booster for individuals who want to work in the field of digital marketing. It demonstrates a high level of proficiency in Marketing Cloud and can help individuals stand out in a crowded job market.
Salesforce Marketing-Cloud-Administrator certification exam consists of 60 multiple-choice questions that must be completed within 105 minutes. Marketing-Cloud-Administrator exam is proctored and can be taken online or in-person at a test center. The passing score for the exam is 65%, and the cost of the exam is $200.
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