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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is a certification exam that focuses on the integration between Salesforce Sales Cloud and Marketing Cloud. MCC-201 exam is designed to test the knowledge of candidates on Marketing Cloud Connect and its features, as well as the best practices for integrating Sales Cloud and Marketing Cloud for seamless data flow and efficient marketing campaigns.
To prepare for the MCC-201 certification exam, candidates are recommended to have experience working with Salesforce Marketing Cloud and Salesforce CRM. They should also have a solid understanding of basic marketing principles and industry best practices. Salesforce offers a range of training resources, including courses, trailheads, and documentation, to help candidates prepare for the exam.
NEW QUESTION # 16
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Identify what key the customer wants and have the MC Contact model control it.
- B. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
- C. Get existing records updated with new Keys sourced from Sales Cloud instance.
- D. Purge the current records and carry on with new keys sourced from Sales Cloud.
Answer: A,C
NEW QUESTION # 17
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
- A. Event Notification Service
- B. Data View Export with every send
- C. Data Retrieves on the Send Object
- D. Platform Events API
Answer: B
Explanation:
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail Outfitters should use Event Notification Service. Event Notification Service is a feature that allows marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event Notification Service can help marketers monitor and troubleshoot transactional email sends and ensure compliance with legal obligations. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&type=5
NEW QUESTION # 18
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'
- A. Suppression list
- B. Publication list
- C. Auto-suppression list
- D. Exclusion data extension
Answer: C
NEW QUESTION # 19
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run an Import Definition at 12 a.m. to create a suppression list.
- B. Run a SQL Query at 12:30 a.m. to create a suppression list.
- C. Create a Journey Goal to exit subscribers from the Journey.
- D. Create and enable a BLOCKOUT window In MobileConnect.
Answer: D
Explanation:
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. Reference: https://help.salesforce.com/articleView?id=sf.mc_moc_blockout_window.htm&type=5
NEW QUESTION # 20
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
- B. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- C. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- D. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Answer: C
NEW QUESTION # 21
A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Why do they require 10 years' historical data in Marketing Cloud?
- B. Does their License include time Large Extensions feature?
- C. What time of day are the API calls made?
- D. How many API calls are expected to be made at the ask hourly rate?
Answer: A,D
Explanation:
How many API calls are expected to be made at peak hourly rate? This question will help determine if they have enough API limits and bandwidth for importing large volumes of data via REST API into Marketing Cloud. The REST API has limits on how many requests can be made per hour per account based on license type and edition.
Why do they require 10 years' historical data in Marketing Cloud? This question will help determine if they have a valid business case and use case for importing large volumes of historical data into Marketing Cloud. Depending on their marketing objectives and strategies, they may not need 10 years' historical data in Marketing Cloud, which could reduce their storage needs and costs.
What time of day are the API calls made is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affect how data is imported or processed. Whether someone needs to be notified if an error happens on import is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affect how data is imported or processed. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_overview_large_data_extensions.htm&type=5 https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/using_the_rest_api.htm
NEW QUESTION # 22
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
- A. Use Subscriber Filter per business unit to filter production from test data.
- B. Create one or more additional business units for testing.
- C. Implement two separate Marketing Cloud instances.
- D. Ensure test sends are done from data extensions with attribute 'Is Testing1.
Answer: C
NEW QUESTION # 23
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Configure activities within Automation Studio to update the purchase data.
- B. Use Data Designer in Contact Builder to relate the two data extensions.
- C. Utilize Entry Data on a Decision Split within Journey Builder.
- D. Create a Data Relationship in Email Studio to relate the two data extensions.
Answer: A,B
NEW QUESTION # 24
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Increase the use of dynamic content in emails
- B. Increase volume of emails to a wider audience
- C. Introduce more identity verification steps in check out process
- D. Adopt a Cart Abandonment Email Campaign
Answer: A,D
NEW QUESTION # 25
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
- A. Check the Include Replies as Attachments'' box in the RMM settings.
- B. Use RMM dynamic content blocks to render the email reply body.
- C. Use RMM personalization strings to render the email reply body.
- D. Query the RMM data view for the reply body and reference it from a data extension.
Answer: C
NEW QUESTION # 26
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Import Mobile Contacts and Send SMS
- B. Refresh Mobile Filtered List and Outbound Send
- C. Refresh Mobile Filtered List and Send SMS
- D. Import Mobile Contacts and Outbound Send
Answer: C
Explanation:
To automate a weekly SMS message to contacts who have a birthday that week, the Refresh Mobile Filtered List activity can be used to update the filtered list based on the birth date criteria. The Outbound Send activity can then be used to send the SMS message to the contacts in the filtered list. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_refresh_mobile_filtered_list.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_moc_outbound_send.htm&type=5
NEW QUESTION # 27
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Define the subscriber key as a unique value that does not relate to a specific channel.
- B. When using an external database of record, utilize that system's identifier as the contact key.
- C. Configure Contact Builder to automatically generate a unique subscriber key.
- D. Regularly merge duplicate contacts to keep tracking data accurately.
Answer: A,B
Explanation:
Two best practices that should be utilized for configuring customer data for long-term cleanliness and maintainability are:
When using an external database of record, utilize that system's identifier as the contact key. This will ensure that contacts can be identified and tracked across different channels and platforms using a consistent and persistent value.
Define the subscriber key as a unique value that does not relate to a specific channel. This will allow contacts to change their email or mobile device without affecting their subscriber key or losing their tracking history.
Configuring Contact Builder to automatically generate a unique subscriber key is not recommended, as it may create duplicate or inconsistent records if contacts already have an identifier in another system. Regularly merging duplicate contacts is not a best practice, but rather a remedial action that should be avoided by using proper data hygiene techniques. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
NEW QUESTION # 28
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Web Analytics Connector
- B. Cloud Pages
- C. Content Builder
- D. Data Designer
Answer: A,C
NEW QUESTION # 29
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
- A. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
- B. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
- C. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
- D. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
Answer: C
NEW QUESTION # 30
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Smart Capture form on website
- B. File import to data extension
- C. Salesforce Triggered Sends
- D. Batch file dropped to SFTP
Answer: C
NEW QUESTION # 31
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. How often will the layout of the content in a content area change?
- B. Will image URLs be available publicly?
- C. What is the maximum file size of the images being used?
- D. What from name will be used for these emails?
- E. How often will email content be image-only with text overlaying images?
Answer: A,B,C
NEW QUESTION # 32
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use personalization strings created by selecting the data extension.
- B. Use Dynamic Content rules to select a content area for each subscriber.
- C. Use Guide Template Language created for each field in the data extension.
- D. Use AMPscript variables created from each field in the data extension.
Answer: D
Explanation:
Using personalization strings created by selecting the data extension can be used to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. Personalization strings are placeholders that can be inserted into emails or landing pages to display information from data extensions or lists, such as subscriber attributes or custom fields. Personalization strings can also be used as tracking parameters in links or image tags. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_create_personalization_strings_by_selecting_a_data_extension.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_tracking_parameters_for_links_and_image_tags.htm&type=5
NEW QUESTION # 33
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers
- A. ContactID was used as Subscriber Key
- B. Individual Level Tracking was not selected in Marketing Cloud Configuration
- C. Synchronized Data Sources only push data every 15 minutes
- D. Email Address was used as Subscriber Key
Answer: B,D
NEW QUESTION # 34
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. All mobile app users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 48 hours.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: C
NEW QUESTION # 35
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Salesforce MCC-201 Exam is a 60-minute exam that consists of 30 multiple-choice questions. MCC-201 exam is available in English and costs $200. To pass the exam, candidates must score at least 65% or higher. Salesforce recommends that candidates have at least six months of experience working with Marketing Cloud Connect before taking the exam. Marketing Cloud Connect Essentials certification is valid for two years and can be renewed by passing the latest version of the MCC-201 exam or by completing related Trailhead modules. Achieving the MCC-201 certification can enhance a professional's career prospects and demonstrate their expertise in Salesforce Marketing Cloud integration.
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