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Updated: Aug 25, 2026

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

TopicDetails
Topic 1
  • Setup & Administration: This section focuses on the setup process within Marketing Cloud Personalization, including managing user attributes, establishing an identity system, and ensuring seamless configuration. Salesforce consultants demonstrate their skills in setting up the platform for effective use.
Topic 2
  • Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
Topic 3
  • Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
Topic 4
  • Activation: Salesforce consultants learn to execute impactful campaigns using tools like A
  • B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

Salesforce Marketing-Cloud-Personalization Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Marketing Cloud Personalization Accredited Professional Exam
Exam Number:AP-216
Real Exam Qty:50 multiple-choice/multiple-select + up to 5 unscored questions
Related Certifications:Salesforce Accredited Professional Program
Exam Duration:75 minutes
Available Languages:English
Passing Score:70%
Exam Format:Multiple-choice, Multiple-select, Proctored (online or onsite testing center)
Exam Price:USD 150
Recommended Training:Marketing Cloud Personalization Help Documentation
Marketing Cloud Personalization Fundamentals (Trailhead / Partner Learning Camp)
Exam Registration:Salesforce Certification Registration
Exam Scheduling Info
Sample Questions:Salesforce Marketing-Cloud-Personalization Sample Questions
Exam Way:Proctored exam delivered online or at a testing center
Pre Condition:Intended for Salesforce Partners with access to Partner Learning Camp; prior hands-on experience implementing Marketing Cloud Personalization is recommended. No formal prerequisite certification required.
Official Syllabus URL:https://help.salesforce.com/s/articleView?id=005298852&type=1

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