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Last Updated: Aug 15, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Industries CPQ, CLM and Order Management | 20% | - Configure, price and quote media offerings - Contract lifecycle management and compliance - Order capture, fulfillment and delivery |
| Advertising Sales Management | 25% | - Proposal creation, pricing, contracts and fulfillment - Manage accounts, advertisers, agencies and partners - Product catalog, inventory and ad space configuration |
| OmniStudio Implementation | 15% | - Design digital experiences with OmniScripts and FlexCards - Integrate processes across channels |
| Subscriber Lifecycle Management | 20% | - Subscription products, billing and renewals - Subscriber acquisition, onboarding and retention - Audience segmentation and personalization |
| Media Cloud Fundamentals | 20% | - Integration with Salesforce platform and external systems - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry |
1. A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?
A) consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model
B) consultant should exclusively extend the media cloud data model standard object to map the legacy objects
C) consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required
D) consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects
2. Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?
A) create a custom solution using apex code
B) use the out of the box marketing cloud intelligence connector
C) use the out of the box ad server integration
D) create a custom integration procedure to integrate with the ad server
3. While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bi-directional synchronous interface?
A) campaign reporting from ad server
B) campaign performance feed to CPQ
C) activate campaign in ad server
D) check ad inventory in ad server
4. A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
A) create the required characteristics of the productsusingthe product page layout
B) configurea product using product designer and associate the product to an ad space specification
C) create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout
D) configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes
5. A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?
A) it is composed of custom objects with no extensions.
B) it is composed exclusively of custom objects
C) it is composed of custom and standard objects.
D) it is composed exlusively of standard objects
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,D | Question # 3 Answer: C,D | Question # 4 Answer: B | Question # 5 Answer: C |
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