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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:

SectionObjectives
Topic 1: Data and Customer Profiles- Data ingestion and identity resolution
  • 1. Data sources and integration concepts
    • 2. Customer data model
      Topic 2: Measurement and Optimization- Reporting and analytics
      • 1. Campaign performance metrics
        • 2. Optimization strategies
          Topic 3: Marketing Cloud Personalization Fundamentals- Platform overview and capabilities
          • 1. Interaction Studio core concepts
            • 2. Use cases and business value
              Topic 4: Segmentation and Personalization- Personalization experiences
              • 1. Recommendations and targeting
                • 2. Web and email personalization
                  - Audience segmentation strategies
                  • 1. Rule-based segmentation
                    • 2. Behavioral segmentation
                      Topic 5: Implementation and Configuration- Setup and deployment
                      • 1. Configuration of campaigns
                        • 2. Tracking and tagging concepts

                          Salesforce Interaction Studio Accredited Professional Sample Questions:

                          Question 1

                          What can you learn from segment compare on the segment detail tab?

                          A. To understand view time purchases attributes revenue by category
                          B. To compare users, engagement activity and other actions across segments displayed
                          C. To view individual users that are part of the segment
                          D. To understand what campaign use the segment for targeting


                          Question 2

                          A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

                          A. Use a segment to specify certain actions, which can be set as the goal for a campaign
                          B. Use engagement compare functionality to see the differences in key metrics and behaviours
                          C. Use a segment to set a global goal
                          D. Use a segment to setup a filter, then use the filter in campaign statistics


                          Question 3

                          Event API requests are made using what two content types (select 2)?

                          A. CSV
                          B. JSON
                          C. XML
                          D. Form URL encoded


                          Question 4

                          What are the three types of ingredients available for a recipe?

                          A. Machine Learning
                          B. Co-Occurrence
                          C. Promotions
                          D. Catalog-based and Trending
                          E. Recommendations


                          Question 5

                          Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

                          A. Editor
                          B. Viewer
                          C. Campaign editor
                          D. Campaign author


                          Solutions:

                          Question 1
                          Answer: B
                          Question 2
                          Answer: D
                          Question 3
                          Answer: B,D
                          Question 4
                          Answer: B,D,E
                          Question 5
                          Answer: C

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