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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

A) Only active email subscriber is counted.
B) Mobile subscribers are not counted as contacts.
C) There are overlapping contacts in each of the channel
D) Synchronized contacts are only counted after sending

2. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A) Dynamic Content for Triggered Sends
B) Impression Tracking for Triggered Sends
C) Sends Account Send Summary
D) Email Performance by Attribute

3. Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers

A) Failed Sends
B) Help and Training
C) Create Support Case
D) System Status

4. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Each contact is assigned an individual goal.
B) Goal target statistics are stored in a data extension.
C) Contacts are evaluated against the goal after a wait activity.
D) Goals can act as exit criteria.
E) Goals are created to evaluate journey performance.

5. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

A) Run an Account Send Summary Report
B) Query the Send Log
C) Run a Bounce Email Report
D) Query the Bounce Data View

Solutions: