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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed customer interaction platform.
B) Recognized best of breed web analytics and 1:1 marketing.
C) Support for social networks, affiliates, and content aggregators.
D) Rapid time to value, based on pre-integration and common marketing constructs.

2. Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?

A) Unica
B) Retail Store Solutions
C) ILOG
D) IBM Case Manager

3. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Web browser, mobile applications, social platform, data mining.
B) Unica, Coremetrics, SPSS, Cognos.
C) eCommerce, POS, kiosk, call center.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.

4. The LIVE customer profile is particularly valuable as a predictor since it

A) keeps all customer history in a cookie on their computer
B) solicits customer feedback directly
C) maintains visit activity over time, and also captures off-site impressions
D) captures all web interactions for any customer

5. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The need to drive optimization in the selling process.
C) The reduced impact of mass marketing.
D) The interconnected supplier network.

Solutions: