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Last Updated: Aug 23, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Sending & Automation | 20% | - Guided sends and user-initiated sends - Triggered emails and transactional sends - Journey Builder fundamentals - Automation Studio basics |
| Tracking & Reporting | 10% | - Standard reports and dashboards - Interpreting results and optimization - Key metrics (open, click, bounce, conversion) |
| Email Marketing Concepts & Best Practices | 20% | - Deliverability and sender reputation - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email marketing fundamentals - Email design and accessibility best practices |
| Subscriber & Data Management | 25% | - Subscriber status and preferences - Import/export and data quality - Data extensions and list management - Segmentation and audience creation |
| Email Creation & Testing | 25% | - Email Studio tools and editors - Dynamic content and personalization - Preview, test send, and validation - Sender authentication (SPF, DKIM, DMARC) |
1. A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?
A) Select the Edit Globally permission option.
B) Make a copy in each business unit to allow local edits.
C) Select the View and Send permission option.
2. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
A) Use Filter Contacts criteria in the journey entry source.
B) Use Automation Studio to query a population into a data extension.
C) Use a Decision Split activity on the journey canvas.
3. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?
A) The customer has not opted in again with the new address.
B) The new email address is from an unsupported domain.
C) The email address has not been updated in All Subscribers.
4. A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?
A) From Address Management
B) Send Classifications
C) Domain SSL Certificates
5. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
A) Content Detective
B) Send Preview
C) Test Send
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |
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