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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which action would BEST reduce shrink in a perishable category?

A) Improve forecasting and shelf-life rotation
B) Increase promotion frequency
C) Add more branded items to the assortment
D) Order large quantities for better pricing

2. Why is it important to analyze cross-purchase behavior in Category Management?

A) Helps understand how shoppers buy across channels
B) Helps understand how shoppers buy across categories
C) Helps understand how shoppers buy across retailers
D) Helps understand how shoppers buy from month to month

3. Define Share of Wallet (SOW) for a retailer.

A) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
B) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
C) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
D) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.

4. Which of the following is the first step in the multivariate clustering process?

A) Identify product demographic affinity profiles
B) Identify store-level demographic profiles
C) Create clusters based on relevancy and opportunity
D) Calculate product demand potential

5. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.

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