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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which components should be used when creating calculated metrics in Adobe CJA?
(Select two.)
Response:

A) Metrics
B) Event Types
C) Data Processing Rules
D) Dimensions

2. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID exists (People)) / (Customer ID does not exist (People))

B) (Customer ID exists (People)) / People

C) (Customer ID does not exist (People)) / People

3. What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?
Response:

A) XML, XLS
B) XLS/XLSX, PDF
C) TSV, CSV
D) CSV, PDF

4. Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:

A) Segment Overlap Tool
B) Custom Data Views
C) Campaign Execution Module
D) Profile-Based Filters

5. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)

Solutions: