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Updated: Oct 13, 2026
No. of Questions: 101 Questions & Answers with Testing Engine
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Salesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Exam Format: | Scenario-based, Multiple-choice, Multiple-select |
| Exam Price: | US$200 |
| Available Languages: | English, Japanese |
| Real Exam Qty: | 60-65 |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | Valid with annual maintenance |
| Passing Score: | 67% |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Recommended Training: | Prepare for your Marketing Cloud Engagement Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Must hold Salesforce Certified Marketing Cloud Engagement Administrator certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-consultant |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Account hierarchy design and management |
| Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Messaging | 11% | - Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery |
| Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance |
| Integration | 20% | - Data model design for personalized messaging - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into
11 groups to test different messaging strategies.
How could this be accomplished?
- A. Create a random data extension within Contact Builder.
- B. Use Automation Studio with a random split activity.
- C. Create a random data extension within Email Studio.
- D. Use Journey Builder with a random split activity.
Correct Answer: B 🗳️
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Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A. Einstein Split Activity
- B. Decision Split Activity using only Contact Data
- C. Decision Split Activity using both Contact and Journey Data
- D. Decision Split Activity using only Journey Data
Correct Answer: C 🗳️
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A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud Account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery? (Choose 2)
- A. What time of day are the API calls made?
- B. Does their License include the Large Data Extensions feature?
- C. Why do they require 10 years of historical data in Marketing Cloud?
- D. How many API calls are expected to be made at the peak hourly rate?
Correct Answer: B,D 🗳️
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Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their Brazil, Mexico, and Chilean subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?
- A. Do they need to support inbound messages in each country?
- B. Do they need to support UTF-8 characters in their SMS?
- C. Do they need to support different From Names by country?
- D. Do they need to have independent reporting on SMS sends by country?
Correct Answer: A 🗳️
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A customer wants to report on ' Not Sent ' contacts in Journey Builder emails.
Which method should be used?
- A. Use Analytics Builder Intelligence Reports.
- B. Query the Sent Data View for the contact ' s send status.
- C. Use the standard report ' Subscribers Not Sent to ' .
- D. Use an automation with Tracking Extract.
Correct Answer: D 🗳️
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