Facebook Certified media buying professional Sample Questions:

1. You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

A) You should research people connected to your Fan Page.
B) You should upload a customer database and analyze their behaviors.
C) People who have viewed a view post on your Fan Page.
D) You should research all users on Facebook with certain characteristics that match your target market.

2. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) Your goal is to get more conversions
B) A website can take too long to load
C) A person clicks on an ad accidentally and closes the window before it opens
D) You are not generating at least 50 conversion events per week

3. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Measure cross-channel conversions.
B) Integrate your offline events with website conversions.
C) Deliver ads to people based on users who generate the most revenue.
D) Create custom audiences from offline events.

4. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Traffic and conversion ads.
B) Conversion and product catalog sales / dynamic ads.
C) Conversion and traffic ads.
D) Post Engagement and brand awareness ads.
E) Traffic and store visit ads.
F) Video Views, lead generation, and traffic ads.

5. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A) Make sure message is easy to understand with sound off
B) Make long videos
C) Be open to experiment, test and make changes to your videos
D) The product being featured should be featured for the majority of 30 seconds of ad
E) Capture attention quickly in the first 3 seconds of video
F) The video needs to have a lot of text to convey the right message

Solutions: